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    Why SMARTY is the network for you.

    Reasons to love SMARTY

    Simple, honest mobile.

    We are on a mission to make mobile simple and honest. With our flexible plans, we're putting trust back into the industry.

    Refer a friend

    Friends make it free.

    Get a free month on the SMARTY network for every friend you refer. Refer 12 friends and, you guessed it, that's an entire year free for you.

    Group plans

    Fun for all the family.

    Group plans means you can manage up to 8 SMARTY SIMs all in one place. Plus you can save 10% on every SIM in your group.

    Powered by Three

    You're in safe hands.

    SMARTY is powered by Three's strong and reliable network. It covers 97% of the population, with fast speeds for browsing, gaming and downloading.

    Which

    Recommended by Which.

    SMARTY has been recognised as a Which? Recommended Provider for Mobile Network April 2022, now two years in a row!

    Step by step

    Getting started is easy.

    Never had a SMARTY SIM before? No sweat. Activating is easy - get started at smarty.co.uk/activate once it arrives.

    † O2: Your monthly price will increase every April by £1.80. Out of bundle charges will increase each year by 5% from 1st April. Vodafone: Monthly price will increase each April by £1.80 inc VAT (£1.00 inc VAT for Basics Plans), out of bundle charges will increase by the Consumer Price Index rate of inflation published in January of that year plus 3.9%. Three: The monthly price will increase each April. Please see the table here for more information.

    † Every year your chosen network will increase your contract changes as follows

    O2: Your monthly price will increase every April by £1.80. Out of bundle charges will increase each year by 5% from 1st April.

    Vodafone: During your minimum period, each year, on the 1st of April, your monthly plan charge will increase by £1.80 (£1.00 for Pay monthly Basics plans). Out of bundle charges will increase each April by the Consumer Price Index rate published in January of that year + 3.9%.

    Three: Each April, your monthly subscription charge will increase depending on how much data you have bought, please see the table below:

    Data allowance range

    Cost increase

    Lower or equal to 4GB

    £1.00

    Greater than 4GB, less than 100GB

    £1.25

    Greater or equal to 100GB

    £1.50

    Please see network Terms & Conditions for more details - you'll find these here.

    General

    All pay monthly offers subject to security and credit check. Charges will apply for paper billing. Charges may also apply for non-Direct Debit payment. Promo codes cannot be used in conjunction with any other offer. Full Legals.

    Products

    All products bought on our website are provided by ourselves, not the network, and are subject to our full T&Cs.

    Cashback

    Unless otherwise stated, cashback incentives are provided by ourselves and not the Network provider or third-party. Full details are in our T&Cs.

    Data Speeds

    Advertised 4G and 5G speeds are available in selected areas. Exact speed depends on location and number of users. Check coverage using the link in the shopping basket before buying.