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    iPhone 17 256GB - Lavender

    Apple
    iPhone 17 5G

    • 6.3-inch ProMotion display, with Ceramic Shield 2.
    • 48MP Dual Fusion camera system.
    • A19 chip, built for Apple Intelligence.

    256GB

    512GB
    OUR BEST O2 DEAL
    O2
    Unlimited

    5G Data

    Unlimited Mins & Texts

    24 Months

    Plan Benefits
    £46.00†

    a month

    £29.00

    upfront

    OUR BEST Vodafone DEAL
    Vodafone
    50GB 100GB

    5G Data

    Unlimited Mins & Texts

    24 Months

    Plan Benefits
    £46.00†

    a month

    £29.00

    upfront

    OUR BEST Three DEAL
    Three
    100GB

    5G Data

    Unlimited Mins & Texts

    24 Months

    Plan Benefits
    £48.00†

    a month

    £29.00

    upfront

    † Total monthly cost increasing to: £47.80 from April 2026 bill | £49.60 from April 2027 bill. Your monthly price will increase every April thereafter by £1.80. Out of bundle charges will increase every year by 5% from 1st April.
    †Total monthly cost increasing to: £47.80 from April 2026 bill | £49.60 from April 2027 bill. Out of bundle charges will increase each year by CPI + 3.9% from 1st April.
    † Total monthly cost increasing to: £49.50 from April 2026 bill | £51.00 from April 2027 bill. Monthly Charge increase by £1.50 from April each year.
    Product information sheet
    Get 50% OFF AO Accessories

    Limited time only. Learn more.
    Free AO Charger Worth £44

    Limited time only. Learn more.
    Get up to £750 for Your Old iPhone

    Trade-in with musicMagpie. Learn more.

    Compare iPhone 17 Deals

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    Want to learn more about iPhone 17?

    Features

    Specs

    Back to Deals

    iPhone 17

    Magichromatic.

    iPhone 17, exterior side, five colours: Black, Lavender, Mist Blue, Sage and White.

    • Even more delightful. Even more durable.
      Ceramic Shield 2 front with 3x better scratch resistance. Refer to legal disclaimers.

      Even more delightful. Even more durable. Ceramic Shield 2 front with 3x better scratch resistance. Refer to legal disclaimers.

      iPhone 17, exterior front, exterior rear, exterior side, five colours: Lavender, Mist Blue, Black, White and Sage.

    • 6.3‑inch display Refer to legal disclaimers. with ProMotion. Adaptive refresh rates up to 120Hz. Smooth scrolling. Immersive gaming.

      iPhone 17, exterior front, Blue Mist colour, Dynamic island centred, buttons: Action button, volume

    • iPhone 17 comes in five
      gorgeous colours.

      iPhone 17, exterior rear, Fusion dual-camera system, all five colours overlapping: Black, White, Sage, Mist Blue and Lavender

    • 18MP Center Stage front camera.
      Smarter group selfies.
      And so much more.

      18MP Center Stage front camera.
      Smarter group selfies.
      And so much more.

      iPhone 17, front exterior, Centre Stage for photos feature

    • 48MP rear cameras. Super-stunning shots up close and far away

      iPhone 17, exterior rear, Fusion dual-camera system, all five colours overlapping: Black, White, Sage, Mist Blue and Lavender

    • Storage starting
      from 256GB. Refer to legal disclaimers.

    • Camera Control.
      Quickly access camera tools.

    • All‑day battery life. Refer to legal disclaimers.

      iPhone 17, exterior front, showing the Apple TV+ series Platonic

      Up to

      10 more hours

      video playback

      Up to

      50% charge in 20 minutes Refer to legal disclaimers.

      with a 40W power adapter or higher

      Up to

      4 more hours

      video playback

      Up to

      50% charge in 20 minutes Refer to legal disclaimers.

      with a 40W power adapter or higher

      Up to

      10 more hours

      video playback

      Up to

      50% charge in 20 minutes Refer to legal disclaimers.

      with a 40W power adapter or higher

      Up to

      4 more hours

      video playback

      Up to

      50% charge in 20 minutes Refer to legal disclaimers.

      with a 40W power adapter or higher

      Up to

      11 more hours

      video playback

      Up to

      50% charge in 20 minutes Refer to legal disclaimers.

      with a 40W power adapter or higher

      Up to

      13 more hours

      video playback

      Up to

      50% charge in 20 minutes Refer to legal disclaimers.

      with a 40W power adapter or higher

    • A19 chip.
      Powers everything you do on iPhone.

      A19 chip.
      Powers everything you do on iPhone.

      Up to

      50% faster

      CPU

      Up to

      2.1x faster

      GPU

      Up to

      50% faster

      CPU

      Up to

      2.1x faster

      GPU

      Up to

      50% faster

      CPU

      Up to

      90% faster

      GPU

      Up to

      50% faster

      CPU

      Up to

      90% faster

      GPU

      Up to

      40% faster

      CPU

      Up to

      80% faster

      GPU

      Up to

      40% faster

      CPU

      Up to

      80% faster

      GPU

      iPhone 17 devices, exterior front, exterior side, demonstrating Apple Music, Visual intelligence, gaming, buttons: Action button, volume

    • Dynamic Island.
      Bubbles up alerts and Live Activities.

    • Action button.
      The fast track to your favourite things.

    • eSIM. Flexible. Secure. Seamless. Refer to legal disclaimers.

    • iOS and Apple Intelligence. Refer to legal disclaimers.
      New look. Smarter features.

      iPhone 17, exterior front, Dynamic Island centred near top, three colours: Mist Blue, Lavender, Sage

    Worth the upgrade?
    See for yourself.

    A few ways iPhone 17 gives you more.

    A few ways iPhone 17 gives you more.

    • Advanced 48MP Dual Fusion camera system

      iPhone 17, back exterior, Fusion camera system in top left corner

    • 18MP Center Stage front camera

      iPhone 17, front exterior, Centre Stage for photos feature in use

    • 6.3” display Refer to legal disclaimers. with ProMotion up to 120Hz

      iPhone 17, front exterior, Centre Stage front camera top center

    • Ceramic Shield 2
      3x more scratch resistant

      iPhone 17, front exterior, side exterior, exploded view of Ceramic Shield layers

    • Up to

      11 more hours

      video playback

    • Up to

      2.1x faster

      GPU Performance

    • Advanced 48MP Dual Fusion camera system

      iPhone 17, back exterior, Fusion camera system in top left corner

    • 18MP Center Stage front camera

      iPhone 17, front exterior, Centre Stage for photos feature in use

    • 6.3” display Refer to legal disclaimers. with ProMotion up to 120Hz

      iPhone 17, front exterior, Center Stage front camera top center

    • Ceramic Shield 2
      3x more scratch resistant

      iPhone 17, front exterior, side exterior, exploded view of Ceramic Shield layers

    • Up to

      13 more hours

      video playback

    • Up to

      2.1x faster

      GPU Performance

    • Advanced 48MP Dual Fusion camera system

      iPhone 17, back exterior, Fusion camera system in top left corner

    • 18MP Center Stage front camera

      iPhone 17, front exterior, Centre Stage for photos feature in use

    • 6.3” display Refer to legal disclaimers. with ProMotion up to 120Hz

      iPhone 17, front exterior, Center Stage front camera top centre

    • Ceramic Shield 2
      3x more scratch resistant

      iPhone 17, front exterior, side exterior, exploded view of Ceramic Shield layers

    • Up to

      10 more hours

      video playback

    • Up to

      90% faster

      GPU Performance

    • Advanced 48MP Dual Fusion camera system

      iPhone 17, back exterior, Fusion camera system in top left corner

    • 18MP Center Stage front camera

      iPhone 17, front exterior, Centre Stage for photos feature in use

    • 6.3” display Refer to legal disclaimers. with ProMotion up to 120Hz

      iPhone 17, front exterior, Center Stage front camera top centre

    • Ceramic Shield 2
      3x more scratch resistant

      iPhone 17, front exterior, side exterior, exploded view of Ceramic Shield layers

    • Up to

      4 more hours

      video playback

    • Up to

      90% faster

      GPU Performance

    • Advanced 48MP Dual Fusion camera system

      iPhone 17, back exterior, Fusion camera system in top left corner

    • 18MP Center Stage front camera

      iPhone 17, front exterior, Centre Stage for photos feature in use

    • 6.3” display Refer to legal disclaimers. with ProMotion up to 120Hz

      iPhone 17, front exterior, Center Stage front camera top centre

    • Ceramic Shield 2
      3x more scratch resistant

      iPhone 17, front exterior, side exterior, exploded view of Ceramic Shield layers

    • Up to

      10 more hours

      video playback

    • Up to

      80% faster

      GPU Performance

    • Advanced 48MP Dual Fusion camera system

      iPhone 17, back exterior, Fusion camera system in top left corner

    • 18MP Center Stage front camera

      iPhone 17, front exterior, Centre Stage for photos feature in use

    • 6.3” display Refer to legal disclaimers. with ProMotion up to 120Hz

      iPhone 17, front exterior, Center Stage front camera top centre

    • Ceramic Shield 2
      3x more scratch resistant

      iPhone 17, front exterior, side exterior, exploded view of Ceramic Shield layers

    • Up to

      4 more hours

      video playback

    • Up to

      80% faster

      GPU Performance

    Compare

    Which iPhone is right for you?

    iPhone 17 Pro Max
    iPhone 17 Pro
    iPhone Air
    iPhone 17
    iPhone 16e
    iPhone 17 Pro Max
    iPhone 17 Pro
    iPhone Air
    iPhone 17
    iPhone 16e
    Choose models to compare.
    Images
    Finish

    Cosmic Orange, Deep Blue, Silver

    Cosmic Orange, Deep Blue, Silver

    Sky Blue, Light Gold, Cloud White, Space Black

    Lavender, Sage, Mist Blue, White, Black

    White, Black

    Quick Look
    Design
    Chip
    Battery
    Front Camera
    Cameras
    Optical Zoom
    Apple Intelligence
    Peace of Mind
    Connectivity
    Mobile Data

    Designed to make a difference.

    Privacy. That’s iPhone.

    From the Passwords app to the Health app to Private Browsing on Safari, iPhone helps keep you in control of what you share.

    More recycled materials? Naturally.

    Apple is significantly expanding the use of key recycled metals in iPhone batteries, magnets and circuit boards. And iPhone packaging is 100 per cent fibre-based, with no plastic wrapping in or around the box. Refer to legal disclaimers.

    Easy to upgrade. Simple to switch.

    Upgrading from another iPhone?

    Just put your old iPhone next to your new one, and with a few taps you can transfer your data automatically.

    Switching from an Android phone?

    When you buy a new iPhone, the Move to iOS app makes it easy to transfer your photos, contacts and more. Refer to legal disclaimers.

    Even more to love.

    iPhone accessories

    Perfect pairings.

    Explore colourful cases, adapters, charging essentials, the Crossbody Strap and more. Refer to legal disclaimers.

    Learn more about iPhone accessories
    iPhone 17 Pro, back exterior, Cosmic Orange colour, with Silicone Case in Sienna colour and FineWoven Wallet with MagSafe in Fox Orange colour; iPhone Air, back exterior, Cloud White colour, with Magsafe Battery; iPhone 17, back exterior, Mist Blue colour, with Silicone Case in Anchor Blue colour and MagSafe Charger

    Apple TV+

    Buy an iPhone
    and get 3 months
    of Apple TV+ free. Refer to legal disclaimers.

    • •

      Stream hundreds of exclusive Apple Originals and enjoy new releases weekly with no ads.

    • •

      Watch on your favourite Apple devices, streaming platforms, smart TVs and more.

    • •

      Six people can share a single Apple TV+ subscription. Refer to legal disclaimers.
    An iPhone 17 front screen showing the Apple TV+ series The Morning Show

    Expert support, enhanced coverage.

    • Apple-certified service

    • 24/7 priority access to technical support

    • Accidental damage protection
    Learn more about AppleCare+ for iPhone
    iPhone 17, back exterior, Sage finish, Fusion dual-camera system, front exterior, Dynamic Island, thin black display border, AppleCare+ logo
    † O2: Your monthly price will increase every April by £1.80. Out of bundle charges will increase each year by 5% from 1st April. Vodafone: Monthly price will increase each April by £1.80 inc VAT (£1.00 inc VAT for Basics Plans), out of bundle charges will increase by the Consumer Price Index rate of inflation published in January of that year plus 3.9%. Three: The monthly price will increase each April. Please see the table here for more information.

    † Every year your chosen network will increase your contract changes as follows

    O2: Your monthly price will increase every April by £1.80. Out of bundle charges will increase each year by 5% from 1st April.

    Vodafone: During your minimum period, each year, on the 1st of April, your monthly plan charge will increase by £1.80 (£1.00 for Pay monthly Basics plans). Out of bundle charges will increase each April by the Consumer Price Index rate published in January of that year + 3.9%.

    Three: Each April, your monthly subscription charge will increase depending on how much data you have bought, please see the table below:

    Data allowance range

    Cost increase

    Lower or equal to 4GB

    £1.00

    Greater than 4GB, less than 100GB

    £1.25

    Greater or equal to 100GB

    £1.50

    Please see network Terms & Conditions for more details - you'll find these here.

    General

    All pay monthly offers subject to security and credit check. Charges will apply for paper billing. Charges may also apply for non-Direct Debit payment. Promo codes cannot be used in conjunction with any other offer. Full Legals.

    Products

    All products bought on our website are provided by ourselves, not the network, and are subject to our full T&Cs.

    Cashback

    Unless otherwise stated, cashback incentives are provided by ourselves and not the Network provider or third-party. Full details are in our T&Cs.

    Data Speeds

    Advertised 4G and 5G speeds are available in selected areas. Exact speed depends on location and number of users. Check coverage using the link in the shopping basket before buying.